Each fall, Fiserv Forum transforms The Venetian in Las Vegas into a hub of innovation, networking, and business strategy. For the third consecutive year, the Fiserv team once again turned to NOOK Event Pods to enhance the attendee experience—and this year’s results were nothing short of extraordinary.
Three Years of Comfort and Connection
By now, the Fiserv Forum team knows exactly what works. The NOOK Event Pods have become a staple at this annual gathering, providing much-needed comfortable seating outside the conference sessions where attendees can relax, meet, and recharge. Their modern design and acoustic qualities make them ideal for short meetings, quick check-ins, or simply taking a quiet moment between sessions.
Record Sponsorship Success
If there were a competition for creative event monetization, the BCD and Fiserv teams would take home the gold. This year, they generated an impressive $20,000 in sponsorship revenue per pod, turning a practical event feature into a major profit center. The pods were fully branded and strategically placed, offering sponsors both high visibility and high value throughout the event.
It’s a perfect example of how NOOK Event Pods can do double duty—enhancing attendee comfort and driving new revenue streams.
Seamless Execution with In-House Labor
In true Fiserv fashion, the event team prefers to keep things efficient and under their own control. For the third year running, they used their own labor along with Deondo Labor to move and position the pods, a process that has become part of their event rhythm. The familiarity with setup and logistics makes it easy to deploy the pods quickly and effectively across the expansive conference space.
A Winning Formula
The continued success of the NOOK Pods at Fiserv Forum demonstrates the power of consistency, creativity, and smart event design. Over three years, they’ve evolved from a simple seating solution into a key part of the attendee experience—and a serious revenue generator for the event organizer.