International Institute of Ammonia Refrigeration (IIAR)
Henry B. González Convention Center, San Antonio, TX | March 16–18, 2026
At the IIAR Annual Conference 2026, the team once again demonstrated the power of consistency when it comes to sponsorship strategy. As a valued repeat client, IIAR continues to successfully integrate NOOK Event Pods® into their event—not just as an attendee amenity, but as a reliable and growing revenue stream.
Year after year, the IIAR team has found success in reselling the NOOK Event Pods® to sponsors, creating a sustainable model that benefits everyone involved. Sponsors gain meaningful visibility tied to a service attendees actively use, while the organization strengthens its bottom line without adding complexity to the event build.
Beyond the financial impact, the pods continue to play an important role in enhancing the attendee experience. Positioned throughout the venue, they provide comfortable, semi-private spaces where participants can:
- Catch up on work
- Take calls
- Hold quick meetings
- Recharge between sessions
In a busy conference environment, these modular meeting spaces offer a simple yet effective solution to one of the most common attendee needs—finding a quiet place to focus.
The IIAR Annual Conference is a great example of how smart sponsorship strategy and thoughtful attendee design can work hand in hand. By continuing to invest in NOOK Event Pods®, the team ensures both ongoing revenue and a consistently improved experience for their audience. Great job to https://kempersupply.com/us/home and https://www.shambaugh.com for the great sponsor branding!
We’re proud to support IIAR and look forward to seeing this successful model continue for years to come.
