Spray Polyurethane Foam Alliance (SPFA) – SprayFoam Convention & Expo
March 22–25, 2026
At the SprayFoam 2026 Convention & Expo, the team at the Spray Polyurethane Foam Alliance (SPFA) quickly demonstrated what it means to adopt a smart, attendee-focused solution from day one. As a first-time user of NOOK Event Pods®, they immediately recognized the value of providing mobile meeting space within their event environment.
From the start, the strategy was clear: enhance attendee experience while creating new opportunities for sponsorship. The team successfully secured sponsors for the NOOK Event Pods®, turning them into branded, high-visibility activations that delivered both comfort and engagement.
Throughout the event, the pods saw consistent use—serving as go-to spaces for attendees to:
- Hold meetings
- Take calls
- Catch up on work
- Step away from the busy show floor
The strong utilization reinforced what many experienced organizers already know: when you provide functional, comfortable space, attendees will use it.
By combining sponsorship revenue with practical attendee benefits, SprayFoam 2026 set a solid foundation for future growth. It’s a great example of how new clients can quickly realize the impact of NOOK Event Pods® and integrate them into their long-term event strategy. We’re excited to see how SPFA builds on this success and look forward to supporting even more pods—and even more engagement—next year.
