At VMX 2026, the world’s leading veterinary conference, innovation wasn’t limited to the education sessions and exhibit hall floor. The team at PetSmart approached us with a clear objective: create an exhibit space solution that would increase dwell time, differentiate their brand, and provide a quiet environment for meaningful client meetings.
The answer was simple—NOOK Event Pods®.
Rather than relying solely on traditional booth layouts, PetSmart incorporated the pods into their exhibit design to create comfortable, sound-dampened meeting areas directly within their footprint. The result? Longer conversations, improved engagement, and a distinct visual presence on a busy show floor.
For significantly less investment than many custom tradeshow display rentals, PetSmart was able to:
- Fully brand the pods with their messaging
- Offer a premium, comfortable meeting space
- Avoid complicated builds and breakdowns
At show close, there was nothing to dismantle, pack, or ship—just a seamless roll-away solution that made life easier for the onsite team.
This type of activation also represents a powerful opportunity for show organizers. Offering NOOK Event Pods® through Exhibitor Service Kits—via trusted general service contractors such as Freeman, GES, Heritage, The Expo Group, and others—gives exhibitors a turnkey option to elevate their booth experience without adding logistical complexity.
VMX 2026 demonstrated once again that portable meeting spaces are more than an attendee amenity—they are a strategic exhibitor tool.
